Gooey Butter 101

Legend of the Gooey Butter Cake

In the 1930s, a happy baking accident in South St. Louis gave birth to gooey butter cake. Legend has it that a baker, faced with too much sugar in a butter cake, improvised with additional ingredients, creating a beloved St. Louis dessert. As with most legends in folklore, there are many different stories about the details, but one thing is certain: the "gooeyest," most delicious dessert can be found right here in St. Louis!

Gooey Louie

At Gooey Louie, we take pride in continuing this delicious legacy. Our family business handcrafts each cake with care, using only the finest ingredients like it was done by our great-grandmother on the north side of town years ago. With a recipe spanning four generations, our commitment to quality and authenticity shines through in every bite. Take one bite of our sweet St. Louis treat, and you'll be sure to agree.  Read more about our history here: Gooey Louie History.

How to Eat

Slicing and Serving

When it comes to enjoying our gooey butter cakes, there are a few options to consider. For larger gatherings or sharing with friends, slice our big cakes into individual portions. Alternatively, dive into one of our individual "baby" servings, complete with mini spoons for easy enjoyment.

How to Eat

You have several ways to eat your gooey butter cake:

  • Dig in and eat the cake as is!
  • Microwave a slice (outside of the tin).
  • Put cake in the oven at 180° for 5-7 minutes.
  • Enjoy frozen! Frozen gooey butter cake makes for a great chewy candy!

Storage Tips

To keep your gooey butter cakes fresh, keep them wrapped or store them in an airtight container.  Store them on the counter for a few days or in the refrigerator for up to 10 days. If you're planning to enjoy them later, our cakes freeze beautifully for up to 6 months.

For the best taste experience, allow refrigerated cakes to sit at room temperature for about 30 minutes before serving. If you're starting from frozen, thaw the cakes for approximately 2 hours until they reach the desired consistency.

Explore Our Flavors

While our original gooey butter cake is a timeless classic, we also offer a variety of specialty flavors to tantalize your taste buds. From decadent chocolate hazelnut to refreshing lemon blueberry, there's a flavor for every craving and occasion.